So I used to hit up Autograph Brasserie once in a while with my friends to have lunch in Wayne. It’s a pretty place, and if you’re visiting the shops where the restaurant is located, it’s one of the local options. I really liked this place for lunch, I have always been less enthusiastic about it for dinner. Mostly it’s the bored poseur factor and at lunch all customers seem treated more equally than dinner. I also don’t care about specialty cocktails, I am the occasional glass of wine. They did have decent mocktails last time I was there for lunch, however.

But it’s not a bad restaurant. I don’t want anyone to think that.

However, after seeing this on Instagram, I have to tell you they sound a little desperate.

I mean, honestly, why does this restaurant need a legend in his own mind to promote them? Is business that off?

No one much has commented on it save you know who and people who wonder WHY they are doing this (screenshots all below,)

Like I said, I don’t get it and what do they get out of this? This guy is not a native Main Liner from a known family with history, right? This guy isn’t actually famous, right? And is he actually an “influencer?” He’s a dude who self-brands as a public figure on social media but heck a house plant or pet could be one too, right?

So Autograph how is he compensated? Sorry not sorry but normal patrons, even occasional patrons like myself, are turned off by this. Ick factor and all. Now it actually doesn’t matter if I patronize them or not, but they should care enough that people question this whole set up, right?

I can spend $45 better than this. So dumb. Sign me not interested in buying the emperor new clothes.

This post is bought to you by the First Amendment and public social media posts.