#alternativefacts

I received an article this morning with the following note:

They have all lost their tiny minds….Typical sales tool for developers…

Small lots “by design” because NO ONE wants to take care of a big yard…just sit INSIDE with their little couch potatoes, lots of “family time” in front of the TV…oh, how healthy.

Disgusting propaganda on all counts, all at our expense…ugh.

Ahh yes…developers the original architects of #alternativefacts
Malvern Named ‘Hottest Suburban Town’ By Philly Magazine

The borough is in a “gold rush” of housing the magazine says.

By Max Bennett (Patch Staff) – March 6, 2017 12:26 pm ET

Malvern was named one of the area’s “10 Hottest Suburban Philadelphia Towns” in Philadelphia Magazine’s March issue.
Malvern joined other towns such Armdore, Newtown (Bucks county) and Phoenixville. Click here to see the full list.
“Malvern is in the midst of a gold rush of sorts,” the magazine said. “Buyers looking to get into the excellent Great Valley School District and close to the Main Line at a good price (realtors like to refer to this as the Upper Main Line, much to Gladwyne’s chagrin) are making grabs for newly converted land.”

The Philadelphia Magazine article itself targets quite a few areas, including Phoenixville, West Chester, and Malvern. Here is a screen shot of part of what they say about Malvern:


#AlternativeFacts let’s break this down:

  1. When they say “Malvern” they should be saying East Whiteland – and  that is what they are picturing above with the rendering of the continuation of O’Neill’s Worthington.  Is it being petty to note that they don’t mention the Bishop Tube project?
  2. This is NOT the “Upper Main Line” or “Main Line” and never will be. It’s Chester County and having spent over 30 years living on the actual Main Line, thank goodness for Chester County.
  3. Realtors need to refresh on actual history. The Main Line ended in Paoli where the namesake train line ended.
  4. With all that is being developed this area is not going to look like the Main Line it’s going to look like King of Prussia meets Bensalem meets Broomall.

It’s like all the blurbs are peppered with developer names. Is that how the world is beginning to view Chester County? By the developer? I don’t see a Toll Brothers development in every community as a positive do you?

And the whole #alternativefacts in development speak is nothing new. Take Downingtown. There is nothing wrong with saying you are from Downingtown when talking about either the borough or outside of the borough.  But how do developers describe a healthy percentage of any development in Downingtown?  They call it Chester Springs. Soon they will call Coatesville Chester Springs. 

What will they call Kennett Square? Down at that end of things everything seems to be under the blanket of “Chadds Ford” even if it isn’t, huh?

And Crebilly? Will that become “Newtown Square West” in honor of the Tollification of Foxcatcher Farm since the density proposed for Crebilly is almost the same house count for what they now rebranded Liseter?

And all these McMansion dwellers? Where do they think their food comes from and will come from as acre after acre of farmland and open space is developed into Tyvec wrapped boxes stacked so all live like lemmings? Do they think their food is grown in the aisles of Wegmans or on the roof of Kimberton Whole Foods?

Mark my words, this development “boom” is not endlessly sustainable. But by the time everyone figures it out it will be too late.

But hey, #alternativefacts aren’t just for Washington D.C., right?

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