Eastside Flats in Malvern Borough. Still don’t like them how many years later, although I do support the businesses. So who owns Eastside Flats now because I am uncertain at this point who owns the development and who manages it? It’s not the original developer.
Does everyone remember a couple of different things that put Eastside flats in the news early on? The amazingly and shockingly low amount of ratables Malvern Borough would receive for approving a development still out of scale and character for the Borough of Malvern? And the other kerfuffle when The Whip Tavern said no to Eastside Flats in Malvern Borough?
But then everyone heard Christopher’s was coming to town. It was like that one thing changed a lot of perception about this behemoth of a development. I have always felt like Christopher’s was a kind of anchor that drew people to Eastside Flats and other people and other businesses quite possibly. I know they are what initially made me personally give Eastside Flats a chance.
Christopher’s made Malvern more of a destination, which in turn benefited other businesses and the borough itself. And if there was a community event, Christopher’s in Malvern was right there for the community the way Christopher’s in Wayne always has been.
And for years Christopher’s did things like featured local artists on their walls. And they had wonderful staff. If you told one of the Christopher’s waitstaff you had a particular food allergy or a series of food allergies, they all knew the menu so well that they could bring you a flawless order that wouldn’t make you sick. They did this for a friend of mine one time when we went in for lunch. She had a lot of food allergies and they took care of her so perfectly. (it’s because of all these things that I will continue to go to Wayne once life returns to a more normal pattern.)
Recently, Christopher’s closed their Malvern location thanks to the COVID19 of it all, to return solely to a Wayne which leaves a giant, gaping, empty hole in the streetscape,and also, well they will be missed. In addition to being a wonderful business, Christopher’s offered food that wasn’t formula pub food and you didn’t just go there because it was a bar. You went there because it was a restaurant and it was a nice experience for all ages. It wasn’t huge or cavernous and cold as a space it was kind of just right. But can you imagine what the rent nut was to cover in Eastside Flats?
COVID-19 has caused America’s hospitality industry from coast to coast to take a direct and brutal hit. The largest in history for that industry. Restaurants and other hospitality industry businesses are closing left and right from coast to coast. And I think a lot of that has to do with the fact that not only are they getting no assistance, it’s the rents they are being charged.
But I have to ask, what kind of rent do these commercial landlords think they will get? After all, we are in a struggling in the present economy at a minimum, and nobody wants to look at what the other potential downside is, correct? I also think overall the economy has not been as strong as we have been led to believe. And people will argue with me about that but that’s just how I feel.
Malvern’s charm is in it’s history and size, much like the village portion of Berwyn and similarly scaled small towns and villages. Berwyn is in Easttown Township and a present is suffering from potential development implications of its own, but I think they need to look at what’s going on in Malvern Borough right now.
These new developments come in and even with old developments they will offer a lower rent to get somebody in the door. Then those rents get jumped over time to the point that the businesses have to look at their own financial viability and decide if they want to put food on the table of their families and staff or food on the table of whoever the commercial landlords are.
I know plenty of people who have over the years owned other restaurants or brick and mortar stores in various communities who had to make the painful decision to close because after their initial honeymoon when they first came to town and did business with their respective commercial landlords, they couldn’t justify the rents any longer.
And commercial property owners don’t really necessarily care about the empty storefronts in our communities, it’s about what they can make. So they won’t look at continual lease turnover the same way a community might. If one of their property sits empty, I am told they apply those losses to the bottom line of profits from other properties, so for them, it’s business as usual if a place is empty, right? Greedy is as greedy does right? And a lot of these commercial landlords aren’t local. So they don’t get what happens locally nor do they really care do they?
So now we are here in 2020. In October 2020 which has to be one of the most stressful and heartbreaking years a lot of us have experienced in our lifetimes. And a global pandemic known as COVID-19 is bringing the economy down like a house of cards, card by freaking card isn’t it? Drive Route 30 alone from further west to east to the city line. You really see the empty store fronts. This is no joke.
When it comes to local restaurants, not all of them have the space to put things outside and not all of the communities have the wherewithal to let the businesses put tables outside. And because this virus is not under control, and there’s no shot for it, everything is two steps forward and seven steps back is what it feels like. We are in the midst of additional outbreaks now. Which of course then makes businesses fear they will have to shut down again.
Someone said to me that essentially politics is driving all of this. And you can’t just blame it on one party or the other. Especially out here in these smaller municipalities. They don’t really have political savvy or Wiley Coyoteness. And yes, in Philadelphia they do (cue Philadelphia Mayor Jim Kenney and the giant mess there), but out here? The politicians don’t necessarily run much, they are kind of run, aren’t they?
So when I heard about Christopher’s closing, I mentioned it to a chef in search of a space. And they didn’t want just any space they wanted the right space. And this is a chef who will blow a lot of culinary minds. They have the international and national credentials, they have the knowledge base and experience. So I told them about Eastside Flats. Selfishly, I want them to open a restaurant in our area. A lot of people do. They are also the kind of person who would bring people to the community just the way Christopher’s did and say Alba and General Warren do. It would be win-win to our communities and existing fine dining.
I asked this person the other day whatever had happened with them investigating Eastside Flats. And I think suffice it to say, unrealistic rents on the part of the commercial landlord happened. Did I mention this is a person with business experience? They essentially told me that what was being quoted for rent wouldn’t be sustainable during a normal period, let alone a global pandemic. Essentially, a business needs to sustain itself and with what whomever over there at Eastside is currently thinking, it just wouldn’t happen, that they wouldn’t even be able to break even. It’s a typical commercial property dilemma, and the dilemma is the only party who would be making a profit would be the commercial property owner and what small business in their right mind wants to assume that risk?
I am not an economist, but I remember hearing somewhere once that most restaurants only start to turn a profit in the 3 to 5 year mark if they are lucky and survive that long. Profit is revenue minus costs, both fixed and variable, right? Starting a restaurant is fantastically expensive correct? Also what fits into the equation is also not confusing profitability with revenue generating, yes? Even if a restaurant is generating high revenue, they’re not necessarily reflecting a similar profit, correct?
So I think Malvern Borough and other municipalities need to wake up. Stop just bending over for absentee commercial landlords and developers. Recognize that compromise is something that they have to negotiate so we get quality non-formula and not just chain or franchise businesses in our communities. We need a retail mix that has better planning, essentially. In a lot of other areas municipalities have retail coordinators who help recruit businesses to the communities in which they work and help the negotiation process between potential businesses and commercial landlords. Even business district authorities and business associations will do this. And the simple reason for that is nobody is as invested in the community as the community itself.
Eastside Flats is kind of looking like a ghost town. And they just let a huge opportunity for our community and for them walk away because of unrealistic rent expectations. They might not like my opinion but the first amendment allows me to have it.
So that is your food for thought so to speak for the day. How are your communities being impacted by commercial landlords during COVID-19? And how will the hospitality industry survive and what will it look like after this? And when you are formulating your response try to leave the politics out of it because politicians and political parties come and go but these are our local businesses.
Also if you are interested Bon Appétit Magazine has a terrific article from the end of September on how you can help those in the restaurant industry.
Thanks for stopping by.
I have lived in the borough for 39 years and it’s crushing to us that Christopher’s had to leave because of the landlord. File it in ‘what are they thinking’. They will never get another restraint in there that was as community based as Christopher’s was to all of us. It’s a travesty. Heartbroken and frustrated with all the landlords in the borough. Shame on them.