So the Taylor Swift Eras book is out. It’s being sold exclusively at Target and do we remember when Lily Pulitzer first hit the racks at Target?

OK, if you’re forgotten, I’ll refresh your memory: hordes of people buying as much as they can and reselling it on eBay and elsewhere for the Molly Mark Up ridiculous prices.

It’s the Target Effect . And this is the latest piggy thing that people are going to do with Target purchases this year. 

The book is $39.99 at Target.

Behold a listing I saw on Facebook today:

As May West once said “Welcome Suckers!”

And somebody bought it.

I’m just shaking my head because you can actually get it at Target online right? Do you even get free shipping if it’s over like $35 for a purchase.

Here are some Facebook marketplace listings:

Facebook will ding you for having a post that shares a traditional media publications article about naked bicycle riders that was posted in 2018, but they allow people to price gouge things available at Target for a fraction of the price.

Then there’s eBay:

Taylor is this what you intended? You don’t even get any profit on the Molly Mark Up for holiday 2024. Neither does Target.

And meanwhile, all of these vultures are literally flocking into all the stores and buying all the books up for at a time because that’s all you’re allowed to buy and some little girl somewhere who wants this for Christmas. Might not get it because her mother might not be able to afford the Molly Mark Up.

People this is big BS bag of wrong.