Berwyn is a quirky, cool place I have always liked.  Much like Malvern, it has cute stores and eateries well worth exploring.

The purpose of this post is simply a props to Sweet Jazmines Bakery in Berwyn for paying it forward and being a good neighbor.

Apparently a fellow local merchant, Mr. Yang of Yang’s Market who was recently robbed and beat up pretty badly.   Crime seems to increase as the economy flounders, and I know what happened to Mr. Yang is the nightmare come to life of every small business owner everywhere.

Sweet Jazmines is located at 15 Bridge Avenue in Berwyn.

Here is the story, which can be found in the Daily Local and Main Line Media News:

Berwyn bakery holds sale to benefit robbery victim

Published: Friday, January 27, 2012

Sweet Jazmines Bakery is holding a sale of batter and donating 100% of the proceeds to Mr. Yang of Yang’s Farmers Market in Berwyn as he recovers from a robbery and brutal attack last week….The owner of the Sweet Jazmines, Kim Cuthbert, decided to do the fundraising for Mr. Yang. She has been a patron of his store ever since she opened her bakery 13 years ago.
Sweet Jazmines started selling brownie batter earlier in the week, and will probably continue the fund-raising with some other types of batter next week.
The bakers started with 90-pounds of batter on Friday and by early afternoon had sold over 2/3 of it.

Anyway, I just think what they are doing is awesome.

End note: The photograph is not a Sweet Jazmines product, incidentally.  I have never photographed their baked goods.  In the efforts of full disclosure, the cupcakes are from Carlino’s (Ardmore and West Chester) – I felt I needed a cool baked good photo, and prefer to use my own work.  Carlino’s incidentally, will be joining DiBruno Brothers and many more at a non-profit friendraiser for First Friday Main Line I am working on later this week – Foodapalooza.