yang’s market in berwyn to go frou-frou “fauxmer”

Sorry, I am just one of those people who like farmers markets to be for real.  Not frou-frou sanitized Stepford-esque Disney versions of a concept of a farmers market…ya know a “Fauxmers Market”?

So I hope as Yang’s is “born Aneu” as Fresh Ideas – Main Line Market that doesn’t happen, but given they are trucking in overpriced George Perrier bread from his Art of Bread in Narberth, I see another Fauxmers’ Market in the making.

All this market will be in the end is some marketing schtick so a restaurant can sell pre-packaged meals and a cranky and aging chef can peddle his bread.

When I see a list of real, and actual farmers and pricing that is fair like Yang’s was, perhaps you will see a less jaded response out of me.

Until then sign me skeptical of Fresh Ideas-Main Line Market.  Having spent the majority of my life growing up on the Main Line, I can tell you not so many moons ago a real Main Liner wouldn’t have been caught dead in a place like this.  If they were real home cooks they wanted real farmers’ markets.

Good lord!  These people are in Chester County, they should embrace their inner Chester County, not try to create an Ardmore Farmers’ Market in Berwyn.  Or a mini Whole Foods.  And I do go to the Ardmore market – but only for one reason – Di Bruno Brothers.  Otherwise, I would completely bypass it.   And given the fabulous bakers in Chester County, including the ones I have seen like St. Peter’s Bakery at the East Goshen Farmers Market, there is really no need to see cranky Georges Perrier kept fat and happy in retirement.

Sometimes, I see Berwyn, like Malvern, as having an identity crisis.  When will these towns realize that it is quite o.k. to NOT be so Main Line and instead a little bit country, a little bit more simple.  It’s why people come from OFF the Main Line to check them out.

Sigh.  This will be a Fauxmers Market with an Identity Crisis.

Main Line Suburban Life > Opinion

Yang’s Farmers Market in Berwyn to be born Aneu as Fresh Ideas

Published: Wednesday, May 23, 2012

By Ray Hoffman

Yang’s Farmers Market in Berwyn will reopen a week from Monday, and if you’ll pardon the metaphor, it will feature an all “Aneu look.” Thanks to the collaboration of three local businesswomen, the popular produce market adjacent to Aneu Bistro and Wine Bar in the heart of Berwyn will be rebranded as Fresh Ideas – Main Line Market. It will be owned and operated by Meridith Coyle, the proprietor of Aneu and a Berwyn resident.

“It’s really exciting to be a part of keeping Mr. Yang’s wonderful market concept in the community,” Meridith said. “We’ll even have more to offer our customers in our completely remodeled store than Mr. Yang did, but we’ll still have Mr. Yang as part of the new venture.”
Readers may recall that Mr. Yang, age 73, was the victim of an assault and robbery by two teenagers, one a former employee, in January as he was leaving in his van after closing for the night. The thugs attacked Mr. Yang, severely injuring his left eye, in the commission of the crime. He has had two surgeries in an attempt to restore sight in his left eye, and a third is scheduled for July, according to his daughter, Chae. Meantime, Mr. Yang will be employed part-time in the new store as long as his medical condition will allow, according to Meridith….. “What’s more, our complete remodeling of the building will give us room to expand our offerings, including seasonal items of local farmers and a new prepared-to-go component of many of the menu items we serve at Aneu. Another new feature of the market will be breads from Georges Perrier’s ‘Art of Bread’ bakery in Narberth. ….Oh, yes, we mentioned a connection of three businesswomen at the top of this story. Obviously Meridith is one of them. The others are Stacey Ballard, an executive of Eadeh Enterprises, and Diane Wulk, a resident of Wayne and the proprietor of Chic & Simple Resale Shop.

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being a good neighbor in berwyn

Berwyn is a quirky, cool place I have always liked.  Much like Malvern, it has cute stores and eateries well worth exploring.

The purpose of this post is simply a props to Sweet Jazmines Bakery in Berwyn for paying it forward and being a good neighbor.

Apparently a fellow local merchant, Mr. Yang of Yang’s Market who was recently robbed and beat up pretty badly.   Crime seems to increase as the economy flounders, and I know what happened to Mr. Yang is the nightmare come to life of every small business owner everywhere.

Sweet Jazmines is located at 15 Bridge Avenue in Berwyn.

Here is the story, which can be found in the Daily Local and Main Line Media News:

Berwyn bakery holds sale to benefit robbery victim

Published: Friday, January 27, 2012

Sweet Jazmines Bakery is holding a sale of batter and donating 100% of the proceeds to Mr. Yang of Yang’s Farmers Market in Berwyn as he recovers from a robbery and brutal attack last week….The owner of the Sweet Jazmines, Kim Cuthbert, decided to do the fundraising for Mr. Yang. She has been a patron of his store ever since she opened her bakery 13 years ago.
Sweet Jazmines started selling brownie batter earlier in the week, and will probably continue the fund-raising with some other types of batter next week.
The bakers started with 90-pounds of batter on Friday and by early afternoon had sold over 2/3 of it.

Anyway, I just think what they are doing is awesome.

End note: The photograph is not a Sweet Jazmines product, incidentally.  I have never photographed their baked goods.  In the efforts of full disclosure, the cupcakes are from Carlino’s (Ardmore and West Chester) – I felt I needed a cool baked good photo, and prefer to use my own work.  Carlino’s incidentally, will be joining DiBruno Brothers and many more at a non-profit friendraiser for First Friday Main Line I am working on later this week – Foodapalooza.