We just celebrated the 4th of July which celebrates our freedoms in this country and apparently Sunoco officials don’t care for free speech and freedom of opinion? And maybe they don’t like that eminent domain word but what did they expect when they went to the Public Utility Commission to try to get around local zoning? Seriously?

There is this new article in the Inquirer about SuNOco, and apparently SuNOco isn’t SuNOco and isn’t sleazy? So is this pipeline is a mirage then? Are we imagining all the road disruptions and closures and all the public meetings are really the meeting of the quilting society or something?

I am very confused.

A rose by any other name and all that?

Apparently SuNOco’s public image is taking a beating? Does that mean their retail business is feeling a pipeline pinch?

It is up to personal choice if Chester County and other Pennsylvania residents choose to patronize other gas stations, right? We don’t live in a communist or otherwise single state run country where we have no choice as to where we buy gas, do we? Did they ever consider in addition to image issues that a good percentage of the time their gas is also just more expensive than other gas retailers?

So now will SuNOco that isn’t really SuNOco be buzzing around changing the corporate branding on their pipeline property sites like the sign seen every day at a crossroads in Upper Uwchlan? And what of the Sunoco Logistics website with the teeny tiny Sunoco logo we all know so well?

And while they are answering questions, what is it precisely they do with endangered wildlife when they find it (or more appropriately it is pointed out to them) ? Someone told me they were told the wildlife (like bog turtles and such) is moved someplace and then brought back to the habitat in which they were discovered? Is this true and how do they know which wildlife goes where down to the individual creature?

This Philadelphia Inquirer article today gives many the vision of a corporate shell game doesn’t it? And is the talking head of the split personality oil company the same guy who used to be an amazing reporter for the paper now making him the news?

So who is SuNOco? And if they want a better corporate image maybe they shouldn’t be trying to force feed Pennsylvania residents a pipeline? Could it be a lot of this petroleum posturing is that this just isn’t residents saying no? Could it be SuNOco is a little nervous that politicians from all over on both sides of the political aisle are starting to speak out too? Could they be nervous that the residents objecting are growing daily in numbers and esteemed environmentalists are taking their side?

Sorry SuNOco, sorry SuNOco PR team, people are unified about not wanting you in Chester County no matter what you call yourselves aren’t they? Welcome to a public relations hell of your own creation and seriously what did you think was going to happen? That everyone was just going to be o.k. with your taking people’s land and adding flare stacks in densely populated areas? Did you think a county that has a large percentage of residents on wells wouldn’t be concerned about pipelines and so on? Maybe you have a friend in Governor Corbett but not everyone else is feeling so chummy?

Great article Philadelphia Inquirer!

Philadelphia Inquirer: Sunoco fights connection to pipeline firm
By Andrew Maykuth, Inquirer Staff Writer
POSTED: July 06, 2014

Sunoco’s good corporate name is taking a beating these days, as community activists and bloggers post snarky statements under headlines like “Sleazy Sunoco,” linking the company to fracking and eminent domain …..in the hands of careless journalists and picket-sign painters, the companies all just become “Sunoco.”

According to brand consultants and public-image experts, Sunoco the fuel retailer faces a big challenge disassociating itself from the actions of its corporate doppelgänger…..Sunoco Pipeline, a Sunoco Logistics subsidiary, has asked the PUC to declare it a public utility to bypass local zoning restrictions. ….”Sunoco, Sunoco Logistics, Sunoco Pipeline?” said Tom Casey, a leader of the community opposition. “There’s a lot of confusion about who’s doing this. Who are these people?”

Casey had heard company officials explain that Sunoco Inc. and Sunoco Logistics are two separate companies, with different missions. Then a public-affairs officer handed him a business card that identified him as a Sunoco Logistics employee. The other side of the card identified him with Sunoco Inc.

“He has the same job with both companies at two different addresses,” Casey said. “That’s confusing.”……..If this bothers Sunoco, its spokesman, Jeff Shields, is not letting on too much.

Nor is the spokesman for Sunoco Logistics, the selfsame Jeff Shields, who said in an e-mail that the pipeline company “is proud of its roots with a company and a name that has represented good corporate citizenship and American prosperity for more than a century.”…Sunoco Logistics, which was spun off as a separate company, is still contractually obligated to support Sunoco’s retail operations. But its new ventures, such as the Mariner East project, are unrelated to its former parent company.

Both are now units of Energy Transfer Partners L.P., a Dallas company that bought Sunoco Inc. in 2012 and acquired the controlling interest in Sunoco Logistics……Sunoco Logistics could rename itself something else – say, SXL – to provide some cover for Sunoco. But image experts say crusader activists would see right through such a strategy.

“That would backfire on the company double time, because now the public’s suspicion of evil would be confirmed by the company’s efforts at deception,” said Rob Frankel, a Los Angeles branding expert…..Sunoco Inc. already has a long history of oil extraction, and so an association with a pipeline transporting hydraulically fractured Marcellus Shale gas liquids is not an image-altering event, said Oscar Yuan, a partner at New York brand consultant Millward Brown Vermeer.

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